“What are the two most important elements in a company’s strategy for success?”

Peter Drucker, the pioneer of modern management consulting provided the answer long ago:

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

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We at ImmBioMed fully agree with Peter Drucker’s credo.
We even extend this by saying:

“The development and marketing of innovations is the turbo for a company’s strategy for success”

and

“Due to the speed of product innovation cycles and the change in end-user behaviour, the internet is the central instrument for marketing of  innovations – in particular in the markets for medical research and diagnostics”

Why?

  • The Internet is a “Solution Search and Find” machine for problem owners
  • Problem owners use it to actively search for solutions in a 24/7/365 manner
  • The internet is the best instrument to let problem owners know about the existence of a solution for their problem, to get the problem owner into contact with the solution provider and to start the sales communication.
  • If set up in a clever manner, the internet presence generates your market, 24/7/365, in real time, at reasonable cost.

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