{"id":26,"date":"2020-10-21T12:14:18","date_gmt":"2020-10-21T10:14:18","guid":{"rendered":"https:\/\/immbiomed.de\/en\/?page_id=26"},"modified":"2020-10-29T09:53:18","modified_gmt":"2020-10-29T08:53:18","slug":"about-us","status":"publish","type":"page","link":"https:\/\/immbiomed.de\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\n<p>Immbiomed&#8217;s Credo<\/p>\n\n\n\n<p>&#8220;What are the two most important elements in the success strategy of a company?<\/p>\n\n\n\n<p>Peter Drucker, a pioneer of modern management consultancy, provided the answer long ago:<\/p>\n\n\n\n<p>&#8220;Since the purpose of a company is to create a customer, the company has two &#8211; and only two &#8211; basic functions: marketing and innovation. Marketing and innovation produce results, everything else is a cost&#8221;.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/immbiomed.de\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/Credo-.jpg\" alt=\"\" class=\"wp-image-27\" width=\"274\" height=\"260\" srcset=\"https:\/\/immbiomed.de\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/Credo-.jpg 365w, https:\/\/immbiomed.de\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/Credo--300x284.jpg 300w\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" \/><\/figure><\/div>\n\n\n\n<p>We at ImmBioMed fully agree with the credo of Peter Drucker.<\/p>\n\n\n\n<p>We even extend it by saying: &#8220;The development and marketing of innovations is the turbo for the success strategy of a company&#8221;.<\/p>\n\n\n\n<p>and &#8220;Due to the speed of product innovation cycles and changes in end-user behaviour, the Internet is the central instrument for marketing of innovations &#8211; especially in the markets for medical research and diagnostics&#8221;.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For problem owners the Internet is a search and find engine for solutions<\/li><li>Problem owners use it to actively search for solutions in a 24\/7\/365 manner<\/li><li>The internet is the best tool to inform problem owners about the existence of a solution to their problem, to put the problem owner in contact with the solution provider and to start the sales communication.<\/li><li>If the Internet presence is appropriately set up, it generates your market, 24\/7\/365, in real time, at a reasonable cost.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/immbiomed.de\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/Credo-1.jpg\" alt=\"\" class=\"wp-image-28\" width=\"270\" height=\"265\" srcset=\"https:\/\/immbiomed.de\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/Credo-1.jpg 353w, https:\/\/immbiomed.de\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/Credo-1-300x294.jpg 300w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/immbiomed.de\/en\/cv-prof-dr-med-michael-kramer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a> for the CV of Prof. Dr. med. M. Kramer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Immbiomed&#8217;s Credo &#8220;What are the two most important elements in the success strategy of a company? Peter Drucker, a pioneer of modern management consultancy, provided the answer long ago: &#8220;Since the purpose of a company is to create a customer, the company has two &#8211; and only two &#8211; basic functions: marketing and innovation. Marketing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"761","footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/immbiomed.de\/en\/wp-json\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/immbiomed.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/immbiomed.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/immbiomed.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/immbiomed.de\/en\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":2,"href":"https:\/\/immbiomed.de\/en\/wp-json\/wp\/v2\/pages\/26\/revisions"}],"predecessor-version":[{"id":51,"href":"https:\/\/immbiomed.de\/en\/wp-json\/wp\/v2\/pages\/26\/revisions\/51"}],"wp:attachment":[{"href":"https:\/\/immbiomed.de\/en\/wp-json\/wp\/v2\/media?parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}